Take advantage of this one-of-a-kind seltzer experience! If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. -. SONIC Drive-InSONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Dont love them unfortunately, here in TN. SONIC is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavours, he says. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. SONIC is part of the Inspire Brands family. The thought occurred to him on a socially distanced jog a few months prior. Sorry, Chili Cheese Tot lovers.) Facilitating deals between brands like 3M and DuPont and major retailers like Lowes and Home Depot gave him an appreciation for the upside of licensing deals and an intimate understanding that the devil is in the details. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. What are ya waiting for?! You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. + 10 Clever Savings Tips. TM and 2021 Americas Drive-in Brand Properties, LLC. We moved very fast, remembers Mossman. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. 1/2 oz Simple Syrup. Sonic has decided to capitalize on its fast-food beverage supremacy by hopping on the hard seltzer bandwagon, releasing a lineup of eight flavors. DARN! Its a lot easier for you to come in with Sonic hard seltzer than it is to get a meeting with the Wal-Marts of the world when youre pitching a small craft brand that the planogram guy has neither heard of, nor can find with a quick Google search, he says. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. Order up! Beverage Cans Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/ or learn more at @sonichardseltzer on Instagram. 1 oz Fresh Lemon Juice. Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. This beverage category continues to grow with predictions putting the hard seltzer market at $11 billion by 2027, he says. Rather, the strongest note is the elusive, slightly floral essence of ripe honeydew, something that's rarely captured in American beverages. About Big 12 Conference We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. The Citrus pack includes four flavors Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. Best Christmas present ever, he says, delight evident in his voice. The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. Read our full disclosure policy here. Together he and Mossman hashed out the structure of the licensing arrangement. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. Metal Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. SONIC Hard Seltzer was made for any . In August 2021, the seltzer will be distributed across five other states - Nebraska, Texas, Kansas, Missouri and Arkansas. We tried one of each, just overwhelming tin can flavor. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. SONIC is part of the Inspire Brands family. Is there a more distinctly American institution than the Sonic Drive-In? Why does lime get to taste like actual limes while lemon only tastes like sour? Unlike the classic soft drinks from drive-ins which contain added sugars and artificial sweeteners, these hard seltzers have minimal sugar content. SONIC Hard Beverages products are not available for purchase at SONIC Drive-In locations. They kinda taste like playdoh. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. By Christmas Eve, Springer had secured the green light, and the two firms set about developing Sonic-specific flavor formulas and packaging to evoke the drive-ins neon Americana branding. # sonichardseltzer # thisishowweseltzer # thisishowwetailgate 1 reply 1 retweet 7 likes SONIC Hard Seltzer @SONICHardSeltzr 2 Nov 2021 Big news coming tomorrow. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. We got some in Oklahoma. With the popularity of the chain still growing, its no surprise that the recently launched Sonic Hard Seltzers are also a hit. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). This actually looks like a partnership, adds Bichsel. Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! The Oscars will air on ABC and can be streamed on ABC.com and the ABC app as well as Hulu + Live TV, YouTube TV, AT&T TV or FuboTV. Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. Like all the Sonic Seltzers, there's a good level of carbonation in this, which combined with the orange makes it seem like a chiller version of a mimosa (or a classier version of a brass monkey). If you drink seltzers, try it! The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. This is payable on March 28, 2023 to sh Ardagh Metal Packaging S.A. (NYSE: AMBP) Chief Executive Officer Oliver Graham will participate in a fireside chat at the Bank of America Securities 2023 Global Agriculture and Materials Con We are giving back in the communities where our employees live and work by investing in education in line with Sustainable Development Goal 4 Quality Education. (According to. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! I searched high and low for these and my husband finally found them and got me the red citrus pack. Now, on Christmas Eve 2020, it was coming to fruition. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard . | VinePair, https://vinepair.com/articles/favorite-way-to-drink-bourbon/, wbs_cat Spirit, wbs_type Bourbon, bourbon, drinking, happy hour. Warns Bichsel: Consumers have the knowledge to sniff through bullshit, and [licensing] is one of those things that when you make products that tack too far away from what a brand traditionally does, it does risk damaging the mothership. But Sonic was thinking bigger, and COOP came calling at the right time. . Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. Whether the money printer will go brrrr for Sonic hard seltzer longterm remains to be seen. Were proud to provide this support to the SONIC Hard Seltzer team as they build their brand and bottom line and continue their expansion across the country.. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. January 10, 2022. According to a Sonic press release, the seltzer was originally only available in the company's home state of Oklahoma, but now it can be found in six more states. | VinePair, https://vinepair.com/articles/ask-bartender-secret-to-margarita/, wbs_cat Spirit, wbs_type Tequila, agave, blanco, lime, margarita, tequila. Just don't come to this seltzer expecting to be blown away by the essence of exotic guava, or you'll leave disappointed. (Well, MOST of them. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONICs iconic frozen slushes Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). Please look at the time stamp on the story to see when it was last updated. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? All your favorite SONIC flavors are now available as hard seltzer! The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. Following the adoption of the new name, and alongside entrepreneur Charlie Pappe, owner Troy Smith opened some 41 locations before Pappes death in 1967. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. It's like if you made lemonade and just forgot to put sugar in it. Because Sonic hard seltzer is sold in third-party retailers, not the chain's 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. Powered by WordPress VIP. After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. After just under a year on shelves, Sonic hard seltzer is doing both. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets. Is this the Edward vs. Jacob of our generation? Sour fake orange dominates this seltzer, with pineapple playing a supporting role. We got Big SunnyDand Tang vibes from this. Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. Recipe. It did make sense, at first. The Cherry Limeade IS Sonic. November 4, 2021. Ill second and third and fourth this comment section. Count us as firmly Team Cherry Limeade. You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. If you play the word association game with 99 percent of Oklahomans and said cherry limeade, their first word would be Sonic. COOPs team had played the flavor-association game in homage to the hometown favorite, and now it was going gangbusters. The only things that set these seltzers apart from the competition are the Sonic branding and some unique flavor options. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/or learn more at @sonichardseltzer on Instagram. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. Sign up for VP Pro now! Hi, I'm Ana! The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Visit fal.cn/3jx7J to find your nearest retailer. Sonic prominently features Ocean Water as an iconic item on their expansive slush menu. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). Find Sonic Hard Seltzer near you! You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . "Expanding into more markets is a natural extension for us as we continue to grow the brand.". Pick up a pack and host your own happy hour any time you want! If there's any guava flavor in this seltzer, we certainly couldn't detect it, and we wouldn't really know what to look for anyway. SONIC Hard Seltzer COOP Ale Works partnered with SONIC Drive-In to license their iconic name to create SONIC Hard Seltzer. We ended up throwing away the rest of them. This beverage captures the nostalgia of childhood summer days with its tangy, punchy flavor. On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. They are just OK in my opinion. . Save your money, these are not tasty, they are very artificial tasting. Although the ingredients on the label didn't include artificial sweeteners, it had a little bit of that kind of flavor, with a saccharine aftertaste that smacked of diet soda. I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and adult take on classic SONIC flavors. When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. Site by What you need to know about Sonic hard seltzers. The popular Easter snack consists of solid Amid Maryland mayor Patrick Wojahns arrest and subsequent resignation, we take a look at the politicians political party. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. And the firms longstanding popularity in the Midwest and Great Plains states suggests that theres room to grow, even absent further geographical expansion. Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. About COOP Beverage Works Watch. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. SONIC Happy Hour, redefined. With Sonics iconic branding and flavors ranging from Pineapple to Ocean Water for all taste preferences, this refreshing drink deserves its place among cold drinks on those hot days! The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. COOP needed one of those, sure but what if there were a way to turn tongue-in-cheek brewhouse innovation into a bigger play? Pick up a pack and host your own happy hour any time you want! Shirani Jayasuriya. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. Enjoy Responsibly.SONIC, double-delta logo and Ocean Water are trademarks of Americas Drive-In Brand Properties, LLC used under license. It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Sipping this reveals no evidence at all of the raspberry flavor promised by the illustration on the can. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) They werent horrible, just not amazing. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). Ardagh Metal Packaging (AMP) is delighted to announce it has acquired a majority share in innovative digital can printers NOMOQ, in a move that extends AMPs industry-leading support of ne Ardagh Metal Packaging S.A. (NYSE: AMBP) announces that its board of directors has approved a first quarter cash dividend of $0.10 per ordinary share. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. . We sure appreciate you sharing your experience, Amy! In its first three months in-market, SONIC Hard Seltzer became one of the top 10 fastest selling seltzer brands nationally. Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. Bummer! . So along with COOPs general counsel, he hit the road. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to. Thanks for the honest feedback. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. To be frank, it tastes exactly like Mango White Claw. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Oh darn! It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. And if you do everything right, your liquid stays solid, and you get a little lucky, your rocket just may go well, supersonic. No content on this site may be reused in any fashion without written permission. The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. But while there are pitfalls a-plenty, the upside is transformative: a high-margin, shelf-stable brand extension from Americas heartland hamburger heavyweight plugged into the flavored malt beverage sales machine that is the modern American supermarket. To find a local retailer where SONIC Hard Seltzers are sold, click here. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. At home, at the lake, on your neighbors patio its happy hour somewhere! According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. Follow me on tik tok: https://www.tiktok.com/@cinestalker Follow me on instagram: https://www.instagram.co. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. Its sales velocity in major chain retailers is strong. I was not impressed maybe I had my expectations set too high. Required fields are marked *. Cherry Limeade is Ocean Water's nemesis in the Sonic flavor battle, but unlike its competitor, it's actually deserving of its star status. The water flavor packets are amazing! The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Sonic Hard Beverages - All your favorite SONIC flavors are now available as hard seltzer! As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. Quickly, a leader emerged among the four flavors: cherry limeade. Ultimately, whether these are worth seeking out in the crowded hard seltzer market comes down to taste, so it's time to start cracking some cans. Has anyone tried these? When you come in with a name that is known nationally, or at least very strong regionally, obviously that is going to be a stronger buying opportunity for high-volume stockists, he says. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. Sonic stands out from the competition with an extensive beverage menu and various unique customizations. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the easy choice for quality and environmental superiority for the market and for SONIC., Claude Marbach, CEO, Ardagh Metal Packaging North America, agrees, confirming hard seltzers are a beverage category increasingly committing to cans. Don't Miss Out! Results were mixed at first, a fact that was not lost on Mossman and his COOP colleagues in Oklahoma City. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. Product 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. 1Source: Grand View Research, I., 2022. Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. Your email address will not be published. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. No way. Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. Its not just orange juice- this drink has a unique and delicious taste reminiscent of those classic corn syrup drinks from years ago now, excited for adults who want more than a refreshing treat! But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol.