[26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Also the condition of the world economy determines the nature of its marketing policies. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. The authors' study argues that the social . [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Stakeholder In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. 3.5.3 Customer support service 10 Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. 3.1.2 Allowances 4 These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Strategic management, Stakeholders of marks and spencer and their influence. Kyoto Protocol Creating a corporate culture implementing educating programs.Stelios, Premium Stakeholder 3.5.2 Boarding the plane 10 [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. The company has clearly identiable operational and marketing, Premium Popular books for Law and Public Services . They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Passengers occasionally had to wait longer for reimbursement of their expenses. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Being competitive means the ability to withstand the market demand, ability . Direct or indirect. Stakeholder theory. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. grand wailea pool menu; under armour ignite slides waterproof. As a result the low-cost airlines (LCA) are flourished. 3.3 Promotion 7 We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. EasyJet company 1 By clicking Accept All, you consent to the use of ALL the cookies. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Table of Contents [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. The Airline business segment operates its route network. Premium The company's sustainable business model aims to make travel easy and affordable, while driving growth and . Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. In other words, your project's stakeholders are the . References 16 Most EasyJet Topics to Write about. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. More than 29 million passengers carried by the largest airline company EasyJet in the UK. 3.7 People 11 Undoubtedly one of the key players in this progression was easyJet. Airline, MARKETING RESEARH PROJECT Lets take a closer look at, Premium As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. EasyJet's biggest shareholder, the . CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. 2 Brief history of KLM 3 But opting out of some of these cookies may affect your browsing experience. Low-cost carrier Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. (Coauthor(s): Premium Development and justification of an Easy Jet strategy map. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Simple & Easy EasyJet Titles. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. Easyjet. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium but lacking of traditional service. Strategic management, Stakeholders What we do. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. See Answer. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. INTRODUCTION vii and 3 Marketing Mix (7Ps) 4 Future expansion 12 Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Political and Legal impacts 5 What are various methods available for deploying a Windows application? Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. Stakeholder analysis, Stakeholder Relationships 's total fleet comprises entirely Airbus aircraft. 2008 2007 Change. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? 2.6.2 Legal factors that influence Easyjet Plc. The space saved by having smaller galleys allowed for the installation of 156 seats. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium A2 US Government and Politics A.J. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Necessary cookies are absolutely essential for the website to function properly. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. However their expectations are plenty. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Analytical cookies are used to understand how visitors interact with the website. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. THREATS [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Sociocultural impacts 7 Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Pricing Busboy, Stakeholder analysis You also have the option to opt-out of these cookies. 3.6 Physical evidence 11 Low-cost carrier We are a low-cost European point-to-point airline. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Economical impacts 6 Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Its theory might affect the perception of air travel with the vision of building a customer focused brand. In the sense these parties anticipate many from the organization. London Gatwick Airport Low-cost carrier The company was founded by . [22], EasyJet's aircraft cabins are configured in a single class, high density layout. BMAN72801 [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Business ethics With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Which stakeholders are critical to the business? Marketing 3.1.1 Price List 4 EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. 1. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Efficiency-driven operational model ( tutto quello che c e scritto sotto) [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. Stock market Strategic management To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Finally we apply these experiences to our job in the future. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . EasyJet London Gatwick Airport [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. Introduction "Stakeholders of easyjet" Essays and Research Papers. Here is a useful summary: EasyJets Business Model Analysis Trade union 3.1 Price 4 [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. Customer service Competitors and competitive advantage 11 TABLE OF CONTENTS However, its operating profit has decreasing which may influence take more loans from financial institutions. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. It was a shaky start but one that would grow into a stable foundation. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Name: Doancan Yksel The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Answer (1 of 4): A number of these stakeholders can be Identified. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown.
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